Precision Marketing allows online advertisers to target specific audiences with relevant messages. Want to target Vietnamese speakers in Toronto? It's relatively easy to do. USjournal.com can help. We can manage these pay-per-click campaigns for current advertisers, without additional service fees.

How is it done? We're most familiar with Google AdWords, but Yahoo! and hundreds of other search engine sites have similar models. Just tell us how much you want to spend in a particular geographic region, over a specific period of time. Then define the key words and phrases (in any major language) you would like to target. You may also specify the location (by points of latitude and longitude in some cases) where you'd like your ad to appear. Every time someone clicks on your link, a certain amount (depending on the amount you bid) is depleted from your account. Keep in mind that your landing page must be in the same language as the key words or phrases you specify; for example, results for aprenda ingles must lead to a page in Portuguese. Learn more: Contact cheryl@USjournal.com

If you haven't already done so, we invite you to schedule an appointment with USjournal.com's Cheryl Darrup-Boychuck at NAFSA's Annual Conference in DC this May. We'll follow our pattern from past years, and fill our time slots with one-on-one and small group meetings with current and prospective advertisers. Contact cheryl@USjournal.com to block some time to discuss the latest recruitment trends, and how USjournal.com can partner with you to reach your goals.

5-7 September 2008: The Amazing America U.S. Embassy Education Fair in Colombo is being fully sponsored by Ceylinco Consolidated, Sri Lanka's largest business conglomerate. Participation in the September Fair is free, so colleges only have to pay for their own staff airfares, accommodation, and expenses. A strong marketing campaign with press advertising, radio promotion and direct marketing to high schools and prospective students ensures excellent attendance and the opportunity to develop valuable education contacts. For more information on this unique event, please contact Dan Kelch at kelchtravel@yahoo.com or Samanthi De Costa in the Office of Public Diplomacy at the U.S. Embassy in Colombo, DeCostaS@state.gov